Another great presentation for anyone trying to pitch their story to investors from product positioning perspective. A great presentation by Yochi Slonim, a serial entrepreneur and the founder of FFWD.me, the startup fast forward program. This talk is about how to standout from the competition and what happens if you don't. Yochi explains how to design a powerful positioning idea that captures the "difference that makes a difference", how to tightly build your product around it and how to implement your go to market strategy. With these powerful tools you will be on the right track to fast forward your startup to a fundable position.